Designed by former beef and sheep farmer turned entrepreneur Sam Baulch, FARMap was launched in 2021 to address a gap in the farm management app market.
Recognising the importance of high-quality farming maps for effective farm management, Sam saw an opportunity to create a straightforward, cost-effective solution tailored to family farming operations, particularly in the livestock sector.
Inspired by the growing impact of technology in agriculture, FARMap quickly moved into development in early 2018.
“Quality assurance and accurate mapping are challenges for every farmer, so I wanted to offer a more affordable option for family-owned and operated farms,” Sam explained.
Simplicity and affordability are Sam’s primary goals for the app, ensuring that even grandparents find FARMap easy to use.
Customers appreciate the app’s user-friendly interface and the personal touch of receiving one-on-one support instead of dealing with a large agency.
Sam believes FARMap has transformed the way people manage their farms by simplifying the process of recording data and generating reports, with all information conveniently stored in one place.
By continually improving the app based on client feedback, FARMap aims to deliver maximum value to its customers in the future.
Sam Baulch’s farming career began in the mid-1970s when he took over his family’s commercial beef and sheep operation near Hawkesdale, Victoria.
Successfully running the farm until 2004, Sam’s passion for property mapping saw Sam launch his other agribusiness, Australian Mapping in 2009.
Building strong networks across ag communities around Australia and understanding those challenges farmers face every day, Sam took the next step when he successfully launched FARMap in 2021.
You can find Sam regularly travelling the country with both his Australian Mapping and FARMap businesses; on clients’ properties with his drone, attending Ag Field Days, catching up with farmers and swapping stories of life on the land.
Now based on the Southwest Coast of Victoria with his wife Lyn, Sam says he is proud to have created a handy and useful tool for the smaller farming operations and supporting technology newcomers with FARMap at a fraction of the cost of what else is available on the market today.
