A lifelong local and social welfare professional is transforming the way the community approaches fitness with Reform Room, an independent 24/7 reformer pilates studio designed to prioritise accessibility and inclusivity.
Located on Howitt Avenue, Reform Room is the brainchild of founder and owner Laura Calvert.
For Laura, the studio is a deeply personal project born from the realisation that traditional fitness models often fail those who need them most.
As a mum of two working in social welfare, Laura knows firsthand how easily personal wellbeing can fall to the bottom of the list when you’re navigating the demands of a busy life.
Having found traditional Pilates studios effective but often restricted by rigid timetables and high price points, Laura envisioned a more flexible, intuitive way to move.
What began as informal workouts at home evolved into a mission to create a space that could adapt to how a person feels on any given day.
Rather than joining a franchise, Laura chose to build an independent studio shaped by her own values.
Reform Room utilises a user-friendly kiosk system that provides members with 24/7 access to hundreds of professionally programmed sessions.
Whether a member is looking for high-intensity strength, recovery and stretch, or rehabilitation, the varied library allows movement to feel supportive rather than intimidating.
Affordability and comfort are central to the studio’s design.
Located in a well-lit local shopping centre, the space is private and non-judgmental, with an aesthetic that balances functionality with a sense of fun.
By avoiding short-term promotions in favour of consistent, accessible pricing, the studio aims to help members build sustainable, long-term habits.
With Mother’s Day approaching, Reform Room is offering a special promotion designed to give local mothers a lasting gift of wellness.
From now until May 10, residents can purchase a Mother’s Day voucher for 21 days of unlimited reformer pilates for $99.
The studio’s philosophy behind the offer is simple: “Flowers fade, but feeling strong, energised, and taken care of doesn’t.”
Purchasers have until May 10 to secure the deal.
Vouchers will be emailed directly to recipients on Mother’s Day with full instructions, allowing them to enjoy unlimited access to the studio from May 11 through to the end of the month.
More than just a fitness space, Reform Room represents Laura’s way of giving back to the community, offering a sanctuary for wellness that is now woven into the daily rhythm of Eastwood life.
