“Fall in love with the problem, not the solution.”
That was the central message delivered last week as regional growers, supply-chain participants and agri-entrepreneurs gathered at the Tinamba Hotel for the Australian-Grown Innovation Engage Workshop.
Representatives from Food & Fibre Gippsland — including Rod Hayes, Brodie Anderson and Simon Johnson — joined local agricultural leaders to tackle pressing sector challenges.
Delivered through Hort Innovation Frontiers’ Australian-Grown Innovation Program in partnership with Startupbootcamp Food & Agri Innovation, the workshop encouraged participants to bring real business challenges into the room and test them using practical strategic frameworks.
Attendees utilised analytical tools, including the Business Model Canvas and Value Proposition Canvas, to break down operational obstacles.
The sessions explored how deeply understanding a specific problem can unlock opportunities to improve efficiency, diversify income streams and build stronger, more resilient primary production businesses.
For Food & Fibre Gippsland, participating in initiatives of this nature remains focused on connecting the region’s producers and innovators with the people, programs, and strategic pathways that help turn good ideas into sustainable commercial outcomes.
Organisers extended their thanks to the workshop facilitators and all participants who contributed their industry experience and ideas throughout the event.
