East Gippsland Water and East Gippsland Shire Council have joined forces on an innovative awareness campaign encouraging locals and visitors to conserve drinking water and keep wet wipes out of the sewerage system.
The partnership involves Council installing eye-catching East Gippsland Water posters and stickers in public toilets, baby change rooms, and caravan and camping parks across the region.
By placing the material directly in public facilities, the collaboration ensures the educational campaign reaches its target audience right at the point of use. The primary goals are to promote everyday water conservation and ensure wet wipes — a leading cause of major plumbing and sewer blockages—are disposed of in the bin rather than the toilet.
East Gippsland Water’s general manager customer, community and communications, David Radford, said holidaymakers are a key target for the initiative.
“East Gippsland is a popular destination for domestic and international tourists. East Gippsland Shire Council manages one of the largest caravan parks in Victoria, the Mallacoota Foreshore Holiday Park, so it makes sense to partner with them to help get the water-saving message to our region’s visitors,” Mr Radford said.
“Our message is ‘water conservation doesn’t take a holiday’. Even when you’re away from home, it’s important to do your bit to conserve water for the future. The cumulative effect of small individual steps — like taking shorter showers, turning off the tap while brushing your teeth or shaving, or using the half-flush button — can make a big difference.”
Mr Radford added that the campaign’s second focus — headlined by a cartoon “wet wipe monster” — addresses a common misconception about modern cleaning products.
“Regardless of what the packaging might say, wet wipes are designed to be durable and stay intact. Because they don’t break down in water like toilet paper does, they are a major cause of sewer blockages and damage to our wastewater treatment facilities,” he said.
East Gippsland Shire Council mayor Cr Jodie Ashworth said the initiative is expected to reduce utility costs and lower municipal facility maintenance requirements.
“Reducing water use in our public facilities benefits our environment, community, and ratepayers. Keeping public toilets running smoothly and free from blockages improves the experience for locals and visitors alike,” Cr Ashworth said.
“That’s a win for everyone.”
