Winter doesn’t just arrive in East Gippsland – we turn it into something worth celebrating. That’s exactly what happens from 19 June when one of my favourite events, the East Gippsland Winter Festival, returns for its sixth year.
Council has proudly supported the festival since it began through our Pathways to Growth Program, helping it reach more communities across the shire.
When something brings this much life, visitation and economic activity to the region, it’s worth backing.
This year’s program features more than 100 events across East Gippsland, from Bairnsdale to Mallacoota, Orbost to Bruthen, Lakes Entrance, Swifts Creek and many smaller communities in between. Running through to 19 July, it transforms winter into a season of creativity, connection and discovery.
The program offers something for everyone, including art installations, exhibitions, live music, performances, food and wine experiences, workshops, wellness activities, guided walks and family-friendly events.
More than 300 performers will help bring the festival to life, with events ranging from intimate community gatherings to major attractions, drawing crowds of more than 1,000 people.
Last year, around 15,000 people attended a Winter Festival event, with more than half travelling from outside the region. That’s a strong reminder that the festival is not only enjoyed by locals but also attracts visitors who come to experience East Gippsland and all it has to offer.
The benefits extend well beyond attendance numbers. Visitors stay longer, explore more widely and support local businesses, including cafés, restaurants, accommodation providers, wineries, producers and tour operators. Previous festivals have generated millions of dollars for the regional economy.
Just as important are the community benefits. The festival strengthens local pride, builds connections between towns, and showcases the creativity, resilience and character that define East Gippsland. Through its events, it highlights not only our landscapes and places, but also the people and stories that make this region special.
The festival’s origins are equally meaningful. Following the 2019–20 Black Summer Bushfires, local communities came together to create something that would support recovery, bring people together, and shine a light on the region’s strengths. What began as a recovery initiative has grown into a celebrated annual event.
You can see that spirit throughout the festival. Towns that might otherwise be quieter in winter come alive with activity. Familiar places are transformed, communities gather, and visitors experience a different side of
East Gippsland.
As a local, I genuinely enjoy this time of year and try to attend as many events as possible. It’s a wonderful opportunity to connect with people, discover new experiences, and celebrate the incredible talent within our communities.
My thanks go to the organisers, artists, volunteers, businesses and community groups whose efforts make the festival possible.
Their contribution is what gives the event its heart.
If you’re looking for something to do this winter, I encourage you to explore the program, attend a few events, and experience East Gippsland in a different light.
– East Gippsland Shire Council mayor, Cr Jodie Ashworth
