East Gippsland Shire Council election candidate Cheryl Jakobi, a fifth-generation Lakes Entrance resident, has deep roots in East Gippsland.
Having raised her family in the area, she has built businesses and actively volunteered locally, always with a commitment to making her community a better place. As Cheryl embarks on her candidacy for the October 2024 council elections, her focus is clear: to be a voice for the people.
“My driving interest in running for council is to truly represent the community,” Cheryl said.
“We all know that policies and strategies are often developed by people far removed from the daily realities we face here. Each of our communities has unique strengths, which is why people stay, and others choose to join us. My goal is to listen to these voices and help navigate the challenges to achieve the results they want for their own towns.”
Cheryl recognises East Gippsland is a vast and diverse region.
“Mallacoota is nothing like Omeo or Buchan,” she said.
“We need to acknowledge these differences and support each community to shape their future in a way that works for them.”
Her love for East Gippsland fuels her passion.
“I love seeing the passion that drives people, businesses, government agencies, and organisations to collaborate,” she said.
“The East Gippsland Winter Festival is a perfect example, where each town participates in its own way, and both visitors and locals benefit from this shared effort. Another standout initiative is Slipway, a collaboration of businesses, government, and individuals all striving to create a community hub that serves as a space for engagement on all levels.”
In addition to Slipway, Cheryl highlights the Mallacoota Arts Council (MAC) and its role in fostering community development.
“MAC provides opportunities in visual and performing arts for all ages in the local community,” she said.
The Mallacoota Arts Space (MA Space), managed by MAC, showcases work from the region’s residents through a variety of exhibitions, workshops, and special performances.
“It enhances the lives of locals while positioning Mallacoota as an arts-rich destination for visitors,” Cheryl said.
For Cheryl, being a councillor means being a champion for the community.
“I see my role as an advocate, ensuring that the wants and needs of our residents are heard and acted upon,” she said.
“I want to contribute to the community as a whole. This is my way of saying, ‘You’ve inspired me, and I’m doing this for you. Thank you’.”
